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Road Safety

Did you know?

  • Nearly 1.3 million people die every year on the world’s roads, and up to 50 million are injured (World Health Organization).
  • In United States, in 2011, there were over 32,000 motor vehicle fatalities (National Highway Traffic Safety Administration).
  • In Canada, in 2011, there were over 2,000 motor vehicle fatalities (Transport Canada).

The overwhelming majority of road deaths and injuries around the world are a result of human error and condition. More importantly, these deaths and injuries are preventable through improved understanding of the causes and correlates of road crashes, and the development and implementation of evidence-based programs, policies and practices.

In North America, road safety is a fundamental public safety issue that affects us all. Every day, we all take chances when we use the sidewalks, bicycle lanes, and roads. We all have a responsibility to keep ourselves and others safe on our roads, whether we are drivers, passengers, cyclists, motorcyclists or pedestrians. Ensuring that we make a commitment to behaving safely on our roads can help reduce road trauma.

Our vision
TIRF USA’s mission is to reduce deaths and injuries resulting from road crashes and is achieved by designing, implementing, evaluating and promoting evidence-based strategies.

We believe in:

  • raising public awareness and commitment to road safety,
  • enhancing enforcement and improving road safety research and evaluation, and,
  • the importance of improving collaboration among all stakeholders.

Our focus
Our work on road user behavior focuses on several contemporary issues like drug and alcohol impairment, distraction, fatigue and aggressive driving, young drivers and license testing, elderly drivers, commercial vehicles, and vulnerable road users such as bicyclists and pedestrians.

Our approach
Our road safety research agenda is based on the ‘safe system approach’. Working globally, together with government ministries, insurance companies, health organizations, law enforcement agencies and criminal justice professionals, road safety advocacy groups, other non-profits and researchers, we address traffic safety issues from all angles, focusing on safe road users behaviors, safe vehicles, safe roadways and safe speeds.


Corporations, foundations and individuals can all become project sponsors, donors, and supporters of TIRF.

Interested in supporting our Research Agenda?

Click here to access our Giving Center.